2010 Ford Ranger Sport

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Q: New Ford Ranger Price Haggling?
I’m very interested in a brand new 2010 Ford Ranger Sport. MSRP of $22,155.00 and total MSRP after all the add-ons of $24,110.00. I have to add Tax on to that as well, of 9.75%. This is the first time I’m buying a new vehicle, and my dad say I should go in and say I want it for $21,000.00 out the door, and watch them sweat. Is that ridiculous and will they just laugh at me? Or in Southern California right now with the recession and auto sales where they are, and since they 2011’s are soon to be out, is that a reasonable offer? I can definitely afford more than that, but I have no idea how to haggle down a car.

Thanks, any input on pricing would be appreciated!
-Alex

A: Your Dad is right on the money. You may not be able to buy it for that, but its a good opening offer. Don’t get in a hurry and if they start pressuring you head for the door.

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